Welcome to the groundswell, the people power revolution that toppling nearly everything we know.

We Filipinos know the meaning of Groundswell deep in our hearts, in fact Groundswell is what drove the People Power Revolution. Groundswell is another product of democracy but this time not in the arena of politics but in business, the power is now in the consumers not anymore the producers and the large companies.

Below is another concept review by yours truly made for the Ateneo Innovation Center (www.ateneoinnovation.org) it is FREE to download, print and share.

(in Scribd Format, which you cannot view in Google Reader ><)
Ateneo Innovation Center Book Review : Groundswell by Charlene Li and Josh Bernoff