Last November 28, 2009 the IsangConcepts team performed an ARK (Acts of Random Kindness) around Ayala Heights because. yeah Because hahaha

ARK (Acts of Random Kindness) is actually a clothing company in the United Kingdom, Ireland to be precise. visit them at www.arkhq.com and add them to facebook. Most importantly spread some love around !

Here are some pictures:

a bad idea*

All you need is some old board, spray pain, a few packs of marshmallows and maybe an hour of free time and BAM ! you can now go ARKing !

Sometimes ……

We also noticed that Matthew Cua goes crazy upon smelling spray paint, must be some kind of chemist thingy.

Drive-by Marshmallow ATTACK !!!

Slide-by MarshMallow Attack !

We just attacked people walking around, giving them marshmallows. Most enjoyed it, quite a few decided that accepting marshmallows from strangers is evil XD It is also too random too for them.

Finally Free Marshmallows may mean Free Parking. hehehe

ARK ON !

-Squirrel (Matt), Barney (Kylo), Squared (JB)

www.arkhq.com

FREE is so prevalent today, in fact one of the companies I started was based on FREE  (Free Love Philippines : Free Photocopying) you can find out more in springwise and in the PDF we made for FREE on how to create your own FREE PHOTOCOPYING business or event (see our manifestos). Google Search is Free and so is Google Docs, Google Maps, Google Earth (hell everything that Google provides is usually free). Facebook, Multiply, Linkedin is also Free  there is no subscription fees or membership fees like golf clubs. The thing is that these companies earn tons and tons of money, Google = GOD already for some of us.

Here in this short PDF I try to explain how Free works, and why it is important. The Audiobook of Free is still Free the last time I checked but the ebook isn’t anymore, fortunately, the book is available in nearly all bookstores nationwide (even worldwide).

Again this is FREE to download and share.

Ateneo Innovation Center Book Review : Free by Chris Anderson

The Long Tail by Chris Anderson is one of the most important business books of our time. Despite the fact

that the most powerful companies such as Google, Amazon, Yahoo, Netflix and iTunes(Apple) owe their domination to the Long Tail Phenomenon the concept is not yet as widespread as it should be.

Because of this I came up with a new series of short write-ups on different concepts that I believe will be defining our generation. I also wrote these write-ups with Ateneans in mind which is why a lot of the examples are local examples and the language is not too serious.

It is my hope that with this series people could understand the world more and take advantage of it and create more Filipino Inovention that would place us back on the map.

This is done in conjunction with the Ateneo Innovation Center where I am the only student volunteer.

It is Free to download and share.

Ateneo Innovation Center Book Review : Long Tail by Chris Anderson

Mall of Innovation :

There are no less than 110 malls in Metro Manila alone not including supermarkets such as Shop Wise and S&R  ! This figure includes super malls like SM megamall and tiangge (flea market stalls) malls such as Divisoria. Adding all the floor space of all SM malls of the Metro Manila we will have approximately 5,166,336 sqm and that is only with SM Malls ! Taking into account every single mall in Metro Manila we would get to around 10,000,000 sqm of floor space which would equate to roughly 1 sqm per person in Metro Manila.

In the Philippines the mall and retail industry comprise nearly 11% of GNP, and 33% of the entire service sector, which is HUGE ! The malls also represent the consumeristic nature of Philippine Society, a buying nation. In fact, it is precisely this reason why effect of the financial meltdown in the United States did not affect us that much. The power of the mall is here to stay in our culture for many more years. But what are other uses of Malls other than centers of consumerism ? can malls also be a catalyst for value creation other than shopping, movies and eating ? I believe so !

The idea is to create a Mall of Innovation or even Malls of Innovation ! Creating a hotbed of innovation by placing empowered, passionate and innovative people under one roof creating an environment of innovation and creativity.

Vision of the Mall :

Mall hours : 24/7 because Innovation doesn’t rest (Midnight jolts of energy and passion ? the Mall of Innovation is open!)

The Mall of Innovation is just like any other mall, big, spacious, bright and clean. The major difference is that instead of retail outlets there are workshops/offices/concept shops/concept restaurants. There are tables and chairs everywhere. Rolling whiteboards are a common site. Toys are littered throughout the mall to foster creativity. Healthy restaurants and fast food stores litter the Mall to provide healthy nourishment. There are countless meeting rooms from open air, closed, and possibly even under water.

Stores are workshop stores, people can see what you are doing and drop by to ask how you are doing. Friends pass by and cheers up their co-innovator. People looking for inspiration, just walked around the mall until the walk turned into a jog and finally into a mad dash to create. If a industrial designer on the first floor needs to know something about certain materials for his new LED lamp or if the design would work, he would take an escalator to the 4th floor where his fabricator friend work.

Employees of the office next door, comes by and shares some cookies. You talk about a new book, and by the conversation is over all of you have new products you can’t wait to bring to market.

Investors come visit, checks with the concierge and tells them that they are looking to invest their money in something. The concierge gives them business plans ready to be funded. The investors takes them and sits on one of the sofas and browses through them while drinking coffee. By the end of the day, a few million pesos has been invested a new company is born.

This is the Mall of Innovation.

After a bit of non-posting, server switching with bad back-ups, and the losing of all our previous posts we are back and ready to kick some ass.

Welcome to IsangConcepts 2.0 – We Champion Philippine Innovation.

Compared to IsangConcepts 1.0, we are now more specific with our goal and our posts. Our primary theme right now is Philippine Innovation, celebrating Philippine Innovation by Filipinos for the country and the world.

Google : Philippine Innovation and IsangConcepts is ranked 2, second only to the Philippine Intellectual Property Office which is totally not bad. Our goal is to be number one when you search Philippine Innovation.

Innovation is our way towards sustainable growth and a better country and we plan to champion it because a better Philippines is a result of a lot of kick-ass Innovation, the more innovation we have the better the Philippines.

We will be posting soon about Philippine Innovation, and we have a lot in store so stay with us and help us Champion Philippine Innovation.

- IsangConcepts Team

Isangisla envisions a Filipino people that are innovative, friendly with strong passion for the Nation while being having their feet on the ground

IsangConcepts is a manifestation of the Isangisla dream.