Disruptive Innovation is arguably the most important theory in Innovation that every single person interested in Innovation should understand.

Despite being coined more than a decade ago, it has not yet fully entered the mainstream. Disruptive Innovation explains why and how excellently managed companies can be ruined precisely because of the principles of good management.

If there is one concept that I believe everyone should understand it is this. Mark Ruiz, (www.ruizmark.com) taught me “Innovate or Die” and this concept precisely shows you why. If you don’t understand this concept some will and will carve a bullet with your company’s name on it.

Any good management student should understand this phenomenon in order to preform and do the best thing for the company despite that it seems counter-intuitive.

Below is a short PDF on the basics of Disruptive Innovation (in Scribd, those using Google Reader please go to the webpage itself since scribed won’t show it there).

Ateneo Innovation Center Book Review : Disruptive Innovation by Chris Anderson