The Long Tail by Chris Anderson is one of the most important business books of our time. Despite the fact

that the most powerful companies such as Google, Amazon, Yahoo, Netflix and iTunes(Apple) owe their domination to the Long Tail Phenomenon the concept is not yet as widespread as it should be.

Because of this I came up with a new series of short write-ups on different concepts that I believe will be defining our generation. I also wrote these write-ups with Ateneans in mind which is why a lot of the examples are local examples and the language is not too serious.

It is my hope that with this series people could understand the world more and take advantage of it and create more Filipino Inovention that would place us back on the map.

This is done in conjunction with the Ateneo Innovation Center where I am the only student volunteer.

It is Free to download and share.

Ateneo Innovation Center Book Review : Long Tail by Chris Anderson